Apple knocks IBM off surface of Davis brands list

Apple knocks IBM off surface of Davis brands list Apple emerged to be the top type of 2011, in keeping with a once a year list make by internet marketing strategy firm Davis Brand Capital.

The iPhone,iPad, andMac maker topped the Davis list the first time at the moment, ousting IBM, that have consist of first in '09 and 2010. Following the above are a couple of other technology companies including Microsoft, Google, and Hewlett-Packard.

"(Apple's) escalating this year's rankings was driven usually by its competitive performance and added brand value," Davis said using a website.

So how might this business build these rankings?

"The annual 2011 Davis Brand Capital 25 ranking evaluates Gucci Galaxy S3 Case companies' abilities to complete and balance the 5 key intangible Cath Kidston Iphone 5 Case categories that comprise brand capital: brand value; competitive performance; innovation strength; company culture; and social impact," the group said.

All told, technology companies designed a couple of third of Davis' list, and quite a few in the Top 10. Below certainly is the full rundown of companies as well as their stock symbols:

2011 Davis Brand Capital 25

1. Apple (AAPL)
2. IBM (IBM)
3. Microsoft (MSFT)
4. Google (GOOG)
5. Hewlett-Packard (HPQ)
6. General Electric (GE)
7. Procter & Gamble (PG)
8. Intel (INTC)
9. Coca-Cola (KO)
10. Cisco Systems (CSCO)
11. BMW (BMW-DE)
12. PepsiCo (PEP)
13. Disney world Company (DIS)
14. Johnson & Johnson (JNJ)
15. Daimler (DAI-DE)
16. Citigroup (C)
17. Exxon Mobil (XOM)
18. Goldman Sachs (GS)
19. Nestle (NESM-DE)
20.Toyota Motor Corporation (TM)
21. Volkswagen (VOW-DE)
22. AT&T (T)
23. Samsung Electronics (005930-KSE)
24. Wal-Mart (WMT)
25. Wells Fargo (WFC)

According to Davis, leading movers listed was Google, which hopped from No. 11 out there in 2009 to fourth place the year 2010. Meanwhile, Samsung and Wal-Mart both dropped, with Samsung going from no. 8 truly to No. 23 in 2010, and Wal-Mart sliding to Louis Vuitton iPhone 5 Case 24 in the year's list, as opposed to fifth place last year.

For comparison, have a look at the annual Brand Finance Global 100 survey published last September. It dubbed Google the ultimate brand then, with Apple to arrive second place, and Microsoft and IBM.